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Copyright © 2019 The American Israel Public Affairs Committee

Virginia Becomes First in U.S. to Pilot Israeli Waste Conversion Solution

An Israeli product is helping Virginia address one of the world’s most significant environmental challenges.


The world produces approximately two billion tons of waste per year—and plastics are the most problematic, according to the World Bank. When not collected or managed properly, plastics contaminate waterways and ecosystems for years.


Israeli startup UBQ Materials has found a way to combat this problem—reusing and recycling products, turning them into plastic. UBQ developed an innovative process to convert unsorted household waste—such as chicken bones, dirty diapers, hamburger leftovers and yogurt containers—into sustainable, fully recyclable plastic substitutes.


According to Quantis, a leading provider of environmental impact assessments, UBQ Material has qualified as the most climate positive thermoplastic material on the planet.

Now, UBQ is helping America become more sustainable. The Central Virginia Waste Management Authority (CVWMA) launched a partnership with UBQ to offer 2,000 recycling bins, shipped from Israel, made with UBQ Material, to residents. Virginia is the first state in the United States to pilot this waste conversion solution.

“We continue to be grateful to Kim Hynes of the CVWMA, and to the Virginia Israel Advisory Board, which helped us to make our first commercial sale of waste bins in the United States,” Yehuda Pearl, cofounder and honorary chairman of UBQ said. “I am sure this partnership will lead to great opportunities for UBQ and our partners, just as I am sure that it will help create a better future and a cleaner world.”

UBQ is looking to open a headquarters and plant in the United States next year, which would bring approximately 250 new jobs to the country.


“The relationship between UBQ and the CVWMA is a perfect example of the type of partnership we hope to create between Israel and Virginia,” said Dov Hoch, executive director of the Virginia Israel Advisory Board. “UBQ is bringing a transformational Israeli technology to the Commonwealth, creating competitive advantages for Virginian companies and supporting job creation across the Commonwealth.”




Type: News